Founder of Syntra Systems
Entrepreneur · Digital Business Transformation Expert
15+ years in entrepreneurship and business management. She went from building her own manufacturing business to transforming it fully for the digital age — spanning product and production, online sales, marketplaces, analytics, logistics and team management.
Key Digital Case
Rebuilt the business model of fashion company SHUMI and was among the first to bring it onto marketplaces.
After the 2014 economic crisis, she completely rebuilt the company's business model: product, production, sales channels and data.
Since 2017, she has run an agency that helps other brands enter marketplaces and scale online sales through digital transformation.
Strength
An ability to see the connection between business, processes, people and technology.
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