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Sauna with a panoramic window onto the forest

Awakening Academy

The gist

A sauna master got a website clients book from in one tap —
and a Telegram bot that collects the contacts
of people who are still just looking.

Awakening Academy offers sauna rituals and body practices for women in and around Moscow:
steaming, breathing, meditation, retreats and women’s circles.

Website + Telegram bot
built end to end — from domain to launch
One-tap booking
call or message the master on Telegram
Contact base
every contact is saved automatically
24/7
the bot replies on its own, without the master

The problem

There was interest in the practices. There was nowhere to send people.

The master had no website. To find out what the practices are, how a session goes and how to book,
people had to send a private message and wait for a reply. And those who were interested but left
to think it over were gone for good — their contacts weren’t saved anywhere.

What was needed

  1. 01

    A clear website instead of chat messages

    So a person can read what the practices are and who they suit — and call or message right away.

  2. 02

    Don’t lose people who are just looking

    So that even someone not ready to book today leaves a contact — and the conversation can continue.

A steam room with a stone heater and wooden benches

What did we do?

We built a website and a Telegram bot that work together.

The website explains the practices and leads to booking: it has just two buttons — call or message.
For those not ready to book yet, the bot gives away the master’s video practices.

  1. A person opens the bot and picks a practice
  2. Leaves their name and phone — in one tap
  3. The video arrives in the chat right away
  4. The contact is saved in the master’s database
Chat with the bot: choosing a practice, introduction and a video in the chat

But that’s not all!

We built the master her own client database.

Everyone who takes a practice in the bot stays in the database with a name and phone number. The master can use it
to send messages about new practices, retreats and open dates — without paying for targeted ads
or searching for clients from scratch every time.

Own client baseMessages without adsSavings on targetingExport to ExcelData stored in Russia

The main result

We didn’t just build a website.
We built the master a path
from first interest to booking.

The website tells people about the practices for the master, and the bot introduces her approach
and collects contacts — even at night and on weekends.

Next, the contact base can be turned into bookings.

Booking right in the botSession remindersOnline paymentNew video practices

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