The owner of a boutique chain stopped waiting
for accounting reports and now gets answers
from 1C instantly — on Telegram.
AVENUE is a premium clothing boutique chain in Tajikistan:
six stores carrying Lacoste, BOSS, Armani, Boggi and other European brands.
The business had the data. The problem was reaching it.
All the information sat in 1C, tills, work chats and Excel. But to get an answer to a simple
question, the owner had to message the accountant, explain exactly what was needed, wait for
the export, get the file, work through the spreadsheet and ask follow-up questions.
Sometimes one report took a full day, and evenings and weekends simply went quiet.
“I just want to ask a question and get an answer right away”
AVENUE owner
No waiting, no searching, no interrupting anyone
Not waiting for Monday. Not hunting for the right Excel file. Not pulling the accountant away from their work. Not deciphering complicated reports.
Ask — and get the answer right away
Just type into Telegram: “Show me August sales by store” — and get the answer, in a clear and simple form, within seconds.
We connected 1C, artificial intelligence and Telegram.
Instead of several disconnected processes, there is now a single point of control.
The system understands a request in plain human language, works out which data it needs,
pulls it from 1C and returns the result — with no manual report from the accountant.
We didn’t just automate reports.
The next level is operational control: we connected bots to the company’s work chats.
Information that used to be scattered across several chats is now collected and structured automatically.
The team feeds all of it through the system — and the owner gets all of it in one place.
Automation turned into a business control tool.
Once data began collecting automatically and being checked regularly, the system helped surface errors
in operations, discrepancies, weak spots and gaps. Things that used to stay hidden inside
a large volume of information became visible almost immediately.
The owner can now ask anything — and get an answer.
The system processes the request on its own and returns the information needed.
A single figure, if a quick answer is all that’s needed. Extended analytics or an Excel file, if a deeper look is required.
We didn’t just connect a Telegram bot to 1C.
We built the owner a digital assistant
for running the business.
It works with the company’s data around the clock and lets the owner ask a question,
get the data, spot a problem and make a decision at any moment.
The system keeps growing from here.
Based on this case, we built the Syntra Control product: connection starts from 36,000,000 UZS, then a small monthly fee for the server, AI usage and support.
We already work with 1C:Roznitsa; other configurations are connected after we review your database, before work starts. The system only reads data and changes nothing in 1C — it is built on top of AVENUE’s working 1C setup.
That is exactly what the system helps find: once operations started being reconciled regularly and automatically, errors and discrepancies that used to get lost in the volume of information became visible almost immediately. Before launch we check the bot’s figures against your accountant’s reports.
The system keeps developing: next in line are cash flow, expenses and profit, stock balances, store-by-store analytics and document automation.
1–2 weeks after your specialist opens access to 1C, the bot starts answering in Telegram.
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