SHUMI case: one CRM for a clothing brand and a creative agencyA women’s clothing brand and a creative agency with one owner
got a single system — and sales grew fivefold.
SHUMI is a women’s clothing brand from Russia: 16 years on the market and a place among the TOP-100 women’s clothing brands on Wildberries.
Alongside it runs SHUMI Agency, a creative agency with the same owner. We brought both businesses into one operating environment in two weeks.
Two businesses lived in screenshots and chats.
The brand and the agency each had their own clients, orders and staff, all running in parallel.
Requests came into messengers, order statuses travelled as screenshots,
and the same clients of the two businesses could not be seen in one database.
What was needed was not one more program, but one system for two businesses.
One system for two businesses
The brand and the agency work in one CRM, but each flow follows its own path.
Everyone sees their own
Brand staff see brand orders, agency managers see their projects, the owner sees everything.
No request gets lost
Every enquiry — from the website or a messenger — lands straight in the right funnel.
We built a CRM from scratch — for SHUMI’s processes, not on someone else’s template.
Not a set-up of an off-the-shelf service, but an operating environment built around how the brand and the agency really work.
Two weeks from start to launch.
Two flows — one system.
A women’s clothing brand: orders, production, hand-over. Its own client flow and staff roles.
A creative agency: projects, clients, managers. Its own request flow and funnel.
The new website works for the same system.
We built SHUMI a new website and connected it to the CRM: every request lands straight in the right funnel —
no manual transfer, no lost leads.
We did not just set up a CRM.
We built one operating environment for two businesses.
A custom CRM built around your processes, like SHUMI’s, starts from $12,000. If the processes are standard and a ready-made platform is enough, the price starts from $3,000.
Two weeks from start to launch.
That is exactly SHUMI’s situation: a clothing brand and an agency, each with its own clients, orders and staff, work in one CRM, each in its own flow with its own access rights.
Access is split by role: brand staff see only brand orders, the agency manager sees only their own projects. Only the owner sees everything at once.
SHUMI’s sales grew fivefold. Instead of screenshots and chat messages, there is one operating environment where a website enquiry drops straight into the right funnel.
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